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Social media theory and communications practice

Regensburg Union Catalogue (1/1)

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Social media theory and communications practice

Person: Lehmann, Whitney
Place: New York ; London
Publisher: Routledge, Taylor & Francis Group
Year: 2024
Extent: xiii, 205 Seiten
ISBN: 9781032186832 , 9781032185873
Subject: Neue Medien ; Social Media ; Kommunikation
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Person: Lehmann, Whitney [-2020] Fragezeichen
Title: Social media theory and communications practice
By: Whitney Lehmann
Place: New York ; London
Publisher: Routledge, Taylor & Francis Group
Year: 2024
Extent: xiii, 205 Seiten
Language: English
Abstract: "Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complimented by sidebars written by scholars and industry professionals, chapter summaries, and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations, and mass communication departments as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts, and content calendar templates. Please visit www.routledge.com/9781032185873"--
Other edition entry: Erscheint auch als Online-Ausgabe, ISBN: 978-1-003-25573-4
ISBN: 9781032186832
ISBN: 9781032185873
Subject: Neue Medien ; Social Media ; Kommunikation
RVK-Notation: AP 15965
RVK-Notation: AP 15978
table of contents: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034566...
URL description: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034566...
Permalink: https://www.regensburger-katalog.de/s/ubr/en/2/1035/BV049304921